As Democrats prepare to nominate their first female candidate in decades, the GOP has a message for women: Keep working and vote.
The party’s latest strategy for defeating Hillary Clinton is to make the women’s vote matter.
The Republican National Committee announced Tuesday that it will spend $50 million on television ads and radio ads aimed at courting women voters, in addition to making the party’s first-ever TV ad featuring a woman, featuring the words “Don’t let women stop you from voting.”
It is part of a concerted effort to build a coalition of women voters who will be crucial in the general election, according to RNC Chairman Reince Priebus.
“We have a great coalition of the young and the old, the women and men, and the young, and we have an opportunity to go out and show our support for those who have been working to get to the finish line and help elect Hillary Clinton,” he said.
“There are more than 2.5 million women who voted in this election and that’s why the RNC is working hard to build this new coalition of voters.”
The RNC’s efforts are part of an effort by the party to build an infrastructure for women voters.
The party will begin airing the first-of-its-kind television ad featuring an actual woman, airing in New York and other battleground states.
The ad features a woman named Jill who was arrested on trumped-up charges and is trying to get the case dismissed.
The RNC has been aggressively courting female voters, using their networks to reach out to women voters through ads and online media.
In fact, the party is now airing a television ad highlighting the success of its first female voter-registration drive.
The Republican National Committeeman, Sarah Palin, tweeted Tuesday that the party has seen a spike in women voters since Donald Trump was elected president.
“The RNC is launching an aggressive outreach to women in 2018 and beyond, and today is a great example of how that is working,” Palin wrote.
“They’re doing it on the TV and online and by making this ad we’re showing our commitment to building an inclusive and diverse coalition of young women who are looking for our party and our values.”
The ad, which will air during prime time on CNN, is titled “No Woman No Crime.”
“I know we all want change,” the woman said in the ad.
“But we also know that we need to keep fighting for the progress that we’ve made and keep pushing forward with a vision that makes us proud to be Americans.”
The GOP is taking a more aggressive approach to reaching women voters than other presidential candidates, as well.
A poll released last week by Quinnipiac University found that Republicans were twice as likely as Democrats to say they would be willing to vote for a female presidential candidate, while only 8 percent of Democrats said the same.